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Identify Your Target Market
One of the biggest mistakes new MLMers make is looking at everyone (including friends and family #4) as a potential customer or recruit.4 This is one area where the MLM industry gets it wrong. Like any other business, you're going to have greater success and efficiency if you identify your target market and focus your marketing efforts at them.
Someone who doesn't care about vitamins or health and wellness isn't a good person to pester about your business.
Make an Effort to Share Your Product//Business Plan Everyday
Just like any other business (home-based or otherwise), getting the word out about your product or service can benefit your target market is the key to generating new customers and recruits. Some ideas include sharing a product sample, inviting a neighbor to host a product party, or starting a website or social media account.
Set a Goal for Parties or Presentations
MLM is a person-to-person to business.5 While many people don't like that aspect, especially in the digital age, the reality is that it's the personal touch that sells the products and business, and retains customers and business builders.
Based on your compensation plan and goals, determine how many people you need to show your products or business to reach your goals in the time you want. Doing so will ensure you grow your business rather than just sustain it.
Listen and Sell the Solution
Many companies provide scripts to help you sell the product or service.7 While these can be helpful in teaching you about your product and dealing with objections, sales is all about being a solution to what a customer needs. By qualifying your contact first, and then listening to their needs, you can tailor your pitch so that you're the solution to their problem.
Learn How to Market
It can and should be marketed in a variety of ways that take into consideration your target market, what it needs, how you can help it, and where it can be found. To that end, you can use a variety of marketing tools including a website (check your companies policies about websites), email, and social media to increase product sales and interest in your business.
Stand Out from Other Distributors
One of the challenges of MLM is convincing prospects to buy or join with you as opposed to the other reps that live in the neighborhood or they know online. You're selling the same stuff as thousands of others, meaning consumers have a choice. You need to do something that makes you unique compared to everyone else. Give people a reason to choose you over other reps. Some options include more personalized service, starting your own rewards program, or something that offers greater value.
Develop a System for Following Up
While you don't want to pester and annoy people, in many cases, with good follow up, you can make the sale or recruit at a future time. Sales is often about timing, and 'no' in sales doesn't always mean 'never.'
If someone tells you no, but there was something in the dialogue that suggested they might be interested in the future, ask if you can put them on your mailing or email list, or if you can call in six months to follow up. Many will give you their email or phone number just because they want to be nice. Even so, use your calendar or contact system to remind you when to call.